Webflow vs WordPress: Which Should You Choose?

Ease of use

It is important to note that, as with any new tool you are learning, both Webflow and WordPress require learning time, however, both tools have the advantage of being simpler than if you decided to build your website using HTML, CSS and Javascript since, as we mentioned above, you do not need programming knowledge to use them. 

However, Webflow is easier to set up as it is a cloud-based SaaS product where you have everything you need to launch your website. Also, its step-by-step tutorial is easy to follow and will be based on the answers you gave in the initial questionnaire to find out your level in HTML and CSS. 

In comparison, WordPress is more complicated to set up from the start, as it doesn't offer hosting, so you have to find and pay for a separate service. You'll then need to download the tool through WordPress.org and follow the installation instructions .

Design

When it comes to design options, we think Webflow wins the battle.

Plugins

WordPress is designed to be used natively with plugins. There are currently over 60,000 plugins available in the WordPress plugin directory, and the offering is constantly growing thanks to the developer ecosystem. There are plugins available for almost anything you can think of.

One of the cons of plugins is that you have to be careful about the provider, because unless it is a premium plugin like Yoast SEO, it may have malicious code. Another con is that you have to keep track of their updates and carry them out, and each update must be done manually.

However, it is not possible to install plugins in Webflow, as it is a closed platform designed so that you can find everything you need in Webflow. However, you can integrate with third-party applications through the API using code snippets.

Also, both Webflow and WordPress can be connected to thousands of apps through Zapier, which is a no-code tool for creating automation flows between apps. For example, you could integrate your Webflow newsletter signup form with your email marketing tool using Zapier.

SEO

It is essential to take into account the characteristics of each platform in terms of search engine optimization (SEO) if you want your website to rank well. 

Both website builders offer an excellent option when it comes to SEO. The difference is that with WordPress you need to use plugins to optimize everything from the simplest things, such as title tags, to configuring your website's schema, while Webflow offers extensive configuration options within the same tool. 

Webflow includes 301 redirect options, Open Graph, canonical, sitemap creation, robots.txt, meta title, meta description, ALT tags, among others. Additionally, as we mentioned above, Webflow allows for cleaner, lighter code to better appeal to site crawlers.

E-commerce

With both WordPress and Webflow you can build an e-commerce.

Webflow offers built-in ecommerce features that allow you to customize your own product and service pages, as well as checkout and shopping cart. However, ecommerce functionality is a weak point for Webflow, as it has some limitations such as payment gateways, which so far only accept Stripe and PayPal.

An alternative to Webflow's limitations in its e-commerce functionalities would be to use Shopify as an e-commerce platform and integrate it with Webflow . This way, you can organize your products, customize your store, and accept various payment gateways.

WordPress offers the option to build an e-commerce business through plugins, with WooCommerce being the most popular option. The core platform is free and flexible and allows you to customize your online store with themes tailored to your brand and industry, increase profits with an optimized shopping cart experience, sell subscriptions, physical products, and reservations, offer over 100 payment gateways (including Stripe and PayPal), and more.

Medium

The Webflow community is relatively small compared to the WordPress community, which is not surprising since WordPress is 10 years older than Webflow. 

However, Webflow is not far behind, offering a variety of resources available through Webflow University , with which you can learn from the most basic to more advanced configurations, a professional customer service and a question and answer forum fed by both community members and Webflow staff, which will allow you to clarify doubts and request help. 

In addition, every day there are more of us who are part of the Webflow community, offering webinars, courses and groups that you can join. These are excellent opportunities not only to learn more about the tool and exchange solutions, but also to connect with other creators.

However, WordPress does not offer an “official” support option as it is open source software. However, in the WordPress community there are many experts willing to help and collaborate whenever you need it. 

WordPress has a lot of documentation, manuals, and forums where you can get support. Plus, since it's been around for a few years now - 20 years to be exact - you should be able to get any answer with a quick Google search.

Prices

WordPress itself is free, but there are associated costs you should consider. For example, at a minimum you'll need to purchase a domain name, which can range from $10-$30 per month, and pay for a hosting plan (between $2-$15 per month). You'll also likely have to pay for plugins, which can range from $40-$200, and premium themes, which can cost up to $200.

Webflow offers 2 types of plans, site plans and workspace plans , and in order to have a website on Webflow you need to have both, as the site plan contains the features and settings you need to build your website, while the workspace plan is related to the administration of your Webflow account.

Both the site and workspace plans come with a free plan, which is ideal if you are just starting out with the tool. However, you will likely eventually need to upgrade to a paid site plan in order to take full advantage of the tool with additional features. Especially if you plan to build an e-commerce site, you will need to upgrade to one of the e-commerce plans offered by Webflow.

Webflow's most popular plan, which is the CMS plan, costs $23/month if paid annually or $29/month if paid monthly. On the other hand, the cheapest eCommerce plan costs $29/month paid annually and $42/month paid monthly.

A WordPress website may be cheaper than one on Webflow, however, it is important to note that Webflow plans include everything you need to build and host your website: it has an Amazon Web Services Hosting, which is one of the best Hosting especially in web security. Additionally, each Webflow site has an SSL certificate, which is a type of digital security that allows encrypted communication between a site and a web browser.